Our Story. Our Why.
Alpha Reign was founded in 2020 and is owned and operated in the town of Lemmon, South Dakota. Alpha Reigns owner, Britt Oliver, founded the brand at the age of 19 just a few months into the COVID-19 Pandemic. Britt grew up with a passion for sports, the outdoors, and the clothing industry. He attended Black Hills State University in the 2020-2021 school year. This Fall, Britt will continue his academic venture at Dickinson State University and study Business Administration and Entrepreneurial Studies. Alpha Reign strives to provide top of the line activewear and athleisure apparel to all of its customers. The brands slogan is "Join the Pride. Become an Alpha." this means we encourage all to join our "Pride" a.k.a our family and become active in our brands message to strive for greatness and the Alpha mentality. We have recently expanded our brands family through our Brand Ambassador program which can be reached to apply on our website! We encourage everyone to apply to our Brand Ambassador Program, and help us grow this brand and even help you earn commission! In just 1 short year, Alpha Reign has fulfilled orders for customers all across the United States. We look forward to growing this Brand and welcoming you to our family! Feel Free to follow and message Alpha Reign on Instagram with any questions or topics you would like to discuss!
Join the Pride. Become an Alpha.